Promoting Your Business

Posters, flyers, newsletters, catalogs, brochures, postcards and business cards- All are excellent tools for promotion or information about a new product or service. As advertising tools they can create and market your business identity. This design process of your sales and marketing literature must be carried out with utmost care. The vehicle used is just the delivery system for the content, whether it’s a flyer, brochure, poscard or even a business card can be greatly enhanced by the paper stock you select. Also, your color selections are important choices that must be taken into consideration if you wish to be noticed.

Ok, you have carefully taken all the elements into considerations in your designed and now you are ready to have it printed. But wait! Will it get you noticed? Will it get lost with all the other advertising and marketing literature that your target market receives everyday? Does it stand out? Does it help represent your company as a quality and unique company? Will your brand be remembered way after that trade show or mailing you used it for. Will it be passed on to someone else or saved for a later time when your services or products are needed?

Standing out from the crowd is essential in today’s ultracompetive world when many promotional materials are just considered more clutter and are quickly discarded. What you paid for and had printed, you want to represent your image with its years of effort, hard work and striving for perfection. So, how can you make your printed piece attract more attention, get kept and actually used?

The answer is to make sure it is unique- not only in design but in the high quality of printing.
Does it have a WOW Factor with added value to make it worth keeping. There are a lot of choices that will help you achieve this goal. Of course, the most obvious one is to start with great copy and design. This will influence the effectiveness of presentation. But it does not have to stop there. With the right printer, you may be able to add those features that will make you different from all the others.

What stock did you pick? Did you pick the heavier stock? The paper weights you use for your sales and marketing literature says something about your company. Cheap thin papers says just that. This is especially true in cards, flyers and brochures. When you need to make the first impression count, you can't go cheap. You need to select heavy high quality paper to help assure you are sending the right message. Quality impresses.

Then comes the question of what coating you used. For the best impression with your printing, heavy 100 Lb. gloss book with aqueous coating or heavy .14 Pt or 16 Pt C2S (coated 2 sides) Card Stock with a high gloss U.V. or Aqueous matte coating will give that more luxurious look and feel. Some printers are still using varnish which indicates that they are not using the latest state of the art presses and technologies. Varnish is made with solvents and is not as environmentally friendly as aqueous coating which is water based and lasts longer.

And finally, you may want to stand out by using some of the newest printing technology in design such as spot UV or silver and colored metallic inks that can make your message truly unique.

Printing companies, like people, are not all the same. They vary in quality and the kinds of services they provide. Find the right printing company is essential especially if you can find one that
gives you the ability to stand out from your competition. Remember that your advertising and marketing literature is very important to making that sale. Even if it is a business card, you want it to be remembered long after the handout is received. It represents you and the impression it gives may be that little push that says quality, creates trust and makes the sale.

For free samples and more information about Wow Factor printing, go to: http://www.colorprintingpros.com.