Being Noticed in The Crowd

Standing out from the crowd is essential in today's ultra competitive world. Many promotional materials are just considered more clutter and are quickly discarded. What you paid for and had printed may wind up in that traditional "round file".  You want your business to be noticed. So, how can you make your printed piece attract more attention, be kept and actually be used?

The answer is to make sure it is unique- not only in design but in high quality commercial printing. Ask yourself if it has a "wow factor" (that added value that makes it worth keeping)? There are many choices that can help you achieve this goal. Of course, the most obvious one is to start with great copy and design. This will influence the effectiveness of your presentation but do not stop there. With the right online commercial printer, you may be able to add other features that will make you different from all the others.

One option to consider is what stock you pick. Paper weights can say something about your company. Cheap thin paper says just that. This is especially true in business cards, flyers and brochures. When you need to make that first impression count, don't go cheap. Selecting heavier paper may assure that you are sending the right message. Quality impresses. 

Another option to consider is coating. Using a heavier 100Lb gloss book with an aqueous coating or a heavy 14pt or 16pt card stock C2S (coated 2 sides) with a high gloss UV or a aqueous matte coating can give a more luxurious look and feel. Beware of commercial printers who offer a varnish coating. This indicates they are not using the latest state-of-the-art presses and technologies.

And finally, you may want to stand out by using some of the newest printing technology in design such as Spot UV, silver inks or colored metallic inks (which only a few commercial printers now offer). These options can help make your message be truly unique and different from the others.

Printing companies, like people, are not all the same. They vary in quality and kinds of services they provide. Finding the right printing company is essential especially if you want to find one that gives you the ability to stand out from your competition. And isn't that what you want??