Monday, April 7, 2008

Door Hangers - Big Returns On A Small Budget

Want to get a quick return on a small investment? Cheap door hangers are the fastest way to achieve these results. Why? Mailing costs are rising plus your mailbox is a very competitive place with all the other promotions in it. Most get dumped without ever getting noticed. Why fight this and get lost in the crowd?

Full color door hangers are cheap to print and easy to distribute. They are a very good way for small businesses to get noticed. With a compelling offer and a call to action, you can start to get great result in just a few hours after they are distributed. Restaurants can print their menu, offer a discount and/or delivery. Home services, realtors and other small businesses can get their name and message out to many neighborhoods without breaking the bank.

The door hangers that get the most attention are those printed in full color. For the best results, they should be printed with brilliant color on high quality coated paper. It is important to have them printed on stock that is heavy enough to not tear or fall off the door. 100Lb gloss book weight or 100Lb gloss cover weight paper with aqueous coating that protects and seals the printing is very economical. Another option is 14Pt or 16Pt gloss coated card stock with gloss UV or matte/dull aqueous coating. This heavier card stock can create a quality look to your message that can improve your return on your investment especially in some business like realtors, hair salons, spas as well as many other types of businesses.

Adding a Wow Factor to your door hanger is a great way to help insure your message is noticed and increase your response. Wow Factor effects are optional unique new printing techniques that let you stand out from the crowd. You can use Spot UV Coating, Metallic Silver Ink or create Colored Metallic Effects. These special effects are eye candy which focus attention and interest on your business and your message.

Advertising your business does not have to cost alot. Using door hangers is a cheap way of getting your message to your targeted market. Adding a Wow factor to your door hanger is inexpensive and can help increase your exposure. It is a sure fire way of promoting your business. Start today and see the results.

For more information or samples, go to: http://www.colorprintingpros.com and make your request. They are waiting to hear from you.

Tuesday, April 1, 2008

Important Tips for Creating Must-Have Flyers

If you own a business or are responsible for adverting and/or marketing, sales materials such as flyers, postcards, brochures, catalogs, and the like, can play a particularly significant role in your success. They can save you countless hours meeting with prospects, telling and retelling your story, filling in the details, and following up with customers. In order to be successful, you have to focus on an effective sales and marketing plan to promote your business. Direct marketing with a well designed flyer can achieve great results for generating new sales and retaining established customers.

Designing a Must-Have flyer is important in conveying your message and promoting sales. Use the following guidelines when creating your flyer can help achieve this goal.

Flyer Design Tips:

1.Target Your Audience. Your flyer should have a message that will show the benefit or the result of using your product or service. A flyer should create a clear call to action. It should invite customers to place an order, attend an event or call for a consultation, etc..

2. Use Eye-catching Graphics or Photographs to create Interest. Photos or illustrations should draw reader to your message or explain more about your product or service. Make sure your flyer is created in high resolution so it comes out crisp and clear. Commercial printers require 300 dpi for optimum quality printing.

3. Simple language will Sell. No matter how great your message is, few people will read every word. Be sure your flyer includes your most important points in the places most often read—the headlines, subheads, and captions. Make your points stand out.

4. Simplicity works. Good design doesn’t have to be complicated. Keep your layout simple. People new to design tend to make text and graphics too big and/or too bold. Limit yourself to two typefaces to minimize the visual confusion.

5. Feel is important. Your choice of paper stock for your flyer can create a sense of trust and confidence. A paper weight of 100Ib instead of 80Ib shows your commitment to quality and can extend this trait to your product. Be sure also to get an aqueous coating on your flyer. Some printers charge extra for this. Don’t give up quality for price. Look for a printer that offers 100Ib as standard and free aqueous coating. This way you are getting the best value for the price.

6. Be sure to combine all components. The attractiveness and quality of the flyer is important in sending the correct message but make sure you also pay attention to design, color, interesting photos and graphics as well as the weight and finish of the paper.


Every business needs to get their message out. Flyers are an excellent advertising tools for all types of businesses. Flyers are ideal for reaching a targeted market and have many uses. They can be distributed in different locations, can be a direct mail piece, or used as a handout at trade shows. They are cheap and effective. Follow the tips mentioned above when creating a flyer and you will create a valuable tool with a great return on your investent.


For free samples and more information about must-have flyer printing, go to: http://www.colorprintingpros.com or call 800.598.1841 or 818.735.0385.





COLOR PRINTING PROS saves you money, and offers CHEAP TRADE PRICES while still offering SERVICE and QUALITY. You supply the files and we will do the rest.