Monday, March 17, 2008

CREATING "STAND-OUT" SALES AND MARKETING LITERATURE

Gang run printing can be the most economical way to print most of your company’s advertising, sales and marketing literature. By using gang run printing you can combine your job with other similar jobs and share the cost of make ready and the press run. You only pay for the space on the press you use. Many online printers offer gang run services with reasonable turn around times and prices. This is a great way to save money if the size and quantity of your job meet the printers run requirements.

One important point to be aware of is that your ability to create advertising, sales and marketing literature that is unique and different is limited. Your odds of getting noticed are somewhat diminished when you look like everybody else.

If you want your cards, brochure, flyers and books to stand out, you need to add a Wow Factor. Something extra that separates you from the crowd. Some ways to do this are by choosing a printer that includes heavy paper stocks and additional finishes to your printed order. That’s the minimum requirement.

Thanks to the latest state of the art printing technology, it is now possible to go way beyond plain vanilla and use some really wonderful “Wow Factor” special effect techniques to your next gang run print job.

Spot UV Coating:
Adds a high gloss coating only to selected areas you want to stand out. This is a great option for giving your printed piece the “WOW FACTOR”! Spot UV highlights and focus attention to a selected area by creating a visual stimulus. It enhances the value and give the impression of importance and quality to the finished piece.

These special techniques are only available from a very few online printing services. They truly raise the bar on what is available at reasonable costs that most companies can afford. In the coming difficult business time, this could be a solution to standing out and getting noticed.

The important thing to always be aware of the fact that it does not matter how hard you work, it is how smart you work. No matter what you offer if it goes unnoticed, you’ve spent a lot of money and wasted much of your time. The most important consideration is not the cost but the return on investment (ROI). By using Wow Factor custom effects you are on your way to achieving this goal.

For free samples and more information about Wow Factor Printing, go to: http://www.colorprintingpros.com.

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