Advertising, Sales and Marketing Literature Turned to Gold

The ancient art of alchemy has been revived. That’s right, I said alchemy. It is now possible to turn base metal into gold, bronze, brass and about 600 other metallic colors. The amazing thing is you can do it yourself. It’s pretty easy and quite affordable.

We all need that Wow Factor to stand out and separate us from our competitors. Imagine the possibilities of using colored metallic effects on your next card, flyer or brochure. Metallic colors added to your next full color advertising, sales or marketing project would certainly attract more attention.

Colored metallic inks are not new. Their limitation used to be that they only allowed you to use one selected color whichwas added to the full color process. It is required custom printing and was quite expensive. Wow Factor Colored Metallics is a unique process that allows you to make and use as many metallic colors as you like. You can use gold, silver, bronze, brass and other metallic reds, greens, blues and so on.Your only limitation by your ideas and good taste. Wow Factor Metallics is new and is now even available as a gang run printing service. That means there are regular scheduled print runs available to use this technique.

What are gang runs? Gang run printing combines common jobs to be run together at the same time on the same parent sheet of paper. You only pay for the portion of the sheet you use and everybody on the run shares the cost of the make ready on the press.The beauty of a gang run job is that the turnaround times are only 5 to 7 working days. Because the printer is using a state of the art prepress and large sheet fed printing presses, the colors are brilliant and quality is exquisite.

How do you make colored metallics? The process is elegantly simple. Using Photoshop, you select the color(s) you want to make metallic, create a simple mask for those colors and then let the printer do the rest. Specific instructions and free samples of this process with a partial color chart are available through a link online which you can find at the bottom of this article in the author’s box.

Only a very few state of the art printing companies have the ability to use this process. This is new cutting edge technology that significantly raises the bar for the next generation of effective sales and marketing tools. Imagine the possibilities to help you get noticed and stand out from your competition.

Advertising, sales and marketing tools are essential to many small and medium sized businesses. If well planned and executed, they can level and even tip the playing field for you. In the past, creating and using special effects for cards, brochures and flyers was only for large companies with large budgets. Now even a small company can project itself as a leader in its field and gain greater market share and better branding by creating its own unique look separating itself from the pack. By adding a Wow Factor to the marketing of your company, you can make sure you and your company get noticed.

For free samples and more information about the Wow Factor Colored Metallics, click here.