6 WOW FACTOR PRINTING EFFECTS THAT GET A LOT OF ATTENTION

The idea of printed marketing tools is to promote your brand, get attention and create more sales. It also has it pay for itself with a high ROI. Color printing is a very popular way to achieve these goals. Business cards are essential and postcards are very popular marketing tools used by most big and small companies.

One problem is most cards don’t get the attention you are hoping for. The reason is they are so common that they hardly get attention after they’re received. An easy way to get high retention is with an eye candy WOW FACTOR EFFECT that stands out and is remembered, grabs the eye like a magnet and is shown to others for its uniqueness.

They cost a bit more than the standard cards, but when considering the big bang for the buck they produce they are well worth the price. Another benefit is they pay so themselves by impressing the receivers while sending the message you and your company are different than your competition.

SILK LAMINATED CARD STOCK has an impressive silky texture so they look and feel first class, top of the line. These cards are printed on extra heavy 16 Pt. card stock and then laminated both sides with a thin silky film finish that’s impressive and feels like luxurious silk. We apply a special film laminate that protects the card and makes it a little more ridged so they don’t get dog eared and scratch, water and tear resistant. Silk cards are versatile so you can add rounded corners and wow factor eye candy effects such as spot UV coating and gold, silver and EveyColor foil. Silk laminated cards are like pocket billboards that stand out and get noticed and remembered.  If your business represents top quality and attention to detail these card are for you. Silk cards are easy to make just follow the simple directions and use one of our free layout templates.

SPOT UV COATING is a high gloss coating applied to selected areas of an extra heavy 16 pt card so feel expensive and unique. The way spot UV coating works is it creates two visual levels of high gloss and dull. It the a perfect way to highlight area of the card that need more eye contact, like a logo or call to action copy.  Adding this effect doesn’t cost much more than a standard card. To find more information about spot UV business cards to get more information on spot UV postcards.

 

GOLD AND SILVER FOIL has been very expensive top of the line. With our unique high tech cold foil process you don’t need an expensive die to stamp to  the foil so it make the luxury of gold or silver foil affordable. Color Printing Pros uses a way to apply foil right on the press as a fifth color. The foil is applied using a modern five color high speed printing press.  Traditional foil stamping is an expensive process that requires a custom made die, heat and pressure and only one card can be stamped at a time. The advantage of cold foil is you don’t need a costly die, heat or pressure and it takes a lot less time.

EVERY COLOR FOIL is a remarkable process that can convert every CMYK into a foil. Unlike foil stamping, which can make only one solid color this amazing printing process can mix colors and make blends and gradations to create extraordinary card that can be discarded. Even if your name is forgotten your card will be remembered.

PLASTIC CARDS are a fantastic and unexpected way to standout and be remembered.  They are available in white, frosted and clear. Our plastic cards are printed on a heavy 20 pt. and come with round corners. They are available as   a 2 X3.5 business card 2 X3.5 oval business card, 4.25 X 6 postcard and a 2  X  8 bookmark. These extraordinary cards make a memorable greeting that will not be forgotten.

LENTICULAR CARDS are an eye candy irresistible branding and marketing tool. Animated business cards and postcards can tell a story in 2 or 3 flips. This effect cannot be ignored and it will be shown to others. People love to play with them so you message will be extended to others. They make an unforgettable presentation and say you and your company is exceptional.

Any of these outstanding eye candy marketing tools will give you a leg up when you make a presentation. Each of these WOW FACTOR EFFECTS starts a conversation that will break the ice and open a conversation that will put you in command.

5 Postcard Printing Effects That Attract Attention

Postcard promotions fill mailboxes very day and a majority of households don’t notice them and go directly into the trash. The average 1 to 3% conversion rate can be greatly improved by adding a secret sauce.  To improve the odds you need Wow Factor that captures eyes like a magnet.

The reason most postcards go unnoticed is they are not interesting and don’t grab the eye. It takes just a millisecond to either lose attention or capture it. The secret to attracting instant attention is to capture the eye with something unique, unexpected and interesting before the offer is seen.

To grab attention you need an eye candy wow factor that grabs attention. By using this secret your can turn a simple postcard into an affordable, powerful mailbox billboard that attracts immediate attention. Using any one of these 4 high tech printing effects will increase attention.  

Spot UV Coated Postcards
Spot UV coating is a high gloss laminate coating that can be placed on selected areas of a postcard. It can be used to highlight photos, illustrations, copy or backgrounds. Spot UV coating adds a modern distinguished elegance that is sure to stand out and be noticed.
By placing spot UV selectively on a solid color background you can print copy, patterns and textures. It works best with darker backgrounds because you will get a high/low contrast finish the eye can’t resist.

Silk Laminated Postcards
Silk laminated postcard offers a smooth silky feels that implies expensive, elegance and luxury. Silk laminated cards are very affordable. They are printed on heavy 16 pt card stock that is water and tear resistant and make a very professional strong statement of quality. The immediate reaction to a postcard is the feel, this is very important because feel is the first sense that decides quality and a positive or negative impression. If your postcard is unique and different is will create immediate curiosity, which is the first step that takes the targeted receiver to the next step and and forces the important second look. Spot UV coating can be applied to silk cards for an extra sensory pop.

Gold or Silver Foil Postcards
Gold and silver are precious metals that have been strongly desired before recorded history. They are recognized as the standard for the highest quality. Some online printing services offer a high tech process that’s less expensive than the traditional hot foil stamping process, which requires expensive stamping dies and a hot foil-stamping machine. The new cold foil process prints on silk laminated card stock. Printed foil postcards are very elegant and will create a lot of buzz. Foil is actually printed on the card inline with or without the standard CYMK color process. Costly dies and specialized hot foil machines are not needed.  The power of bright gold or silver foil printed on a postcard is irresistible and very impressive.

EveryColor Foil Postcards
EveryColor foil postcards are a designers dream. This new inexpensive process can make every CMYK color in foil. You can even make gradations and color blends never available before. It’s very simple to make as many colors as you want into foil using an easy to make foil mask that is a second layer under the areas you select to be foiled. Foil can be used as spot color on both sides of the card. EveryColor Wow Factor effect is spectacular and will hold attention for a long time. By using this effect you will extend your brand awareness because kept and shown around and get a lot of attention. It is so unique that it will be passed around and shown to others. These foil cards are a perfect solution to getting your promotion noticed and remembered. They are also effective as handout at trade shows, networking functions and any place people gather.

4D Lenticular Postcards
Lenticular postcards are the newest, most sophisticated extreme eye candy Wow Factor illusion you can use for a postcard campaign. lenticular cards have 2 or 3 flips that animate you message and tell a story. Lenticular postcards always attract excitement because they are fun to play with. They make an unforgettable positive statement to reinforce your branding. They are the most powerful direct mail marketing strategy to build customer retention and branding. With a strong call to action you will capture new buyers and attract repeat customers. Lenticular cards will attract more attention then any other postcard.

The truth is, the first mailing of a postcard marketing campaign, probabley will not produce the high return you may expect. Don’t waste your time and money unless you plan to use these strategies for at lest 3 monthly mailings to the same people. The more you mail over a period of time the stronger your branding the higher the retention and ROI. 

CREATING "STAND-OUT" SALES AND MARKETING LITERATURE

Gang run printing can be the most economical way to print most of your company’s advertising, sales and marketing literature. By using gang run printing you can combine your job with other similar jobs and share the cost of make ready and the press run. You only pay for the space on the press you use. Many online printers offer gang run services with reasonable turn around times and prices. This is a great way to save money if the size and quantity of your job meet the printers run requirements.

One important point to be aware of is that your ability to create advertising, sales and marketing literature that is unique and different is limited. Your odds of getting noticed are somewhat diminished when you look like everybody else.

If you want your cards, brochure, flyers and books to stand out, you need to add a Wow Factor. Something extra that separates you from the crowd. Some ways to do this are by choosing a printer that includes heavy paper stocks and additional finishes to your printed order. That’s the minimum requirement.

Thanks to the latest state of the art printing technology, it is now possible to go way beyond plain vanilla and use some really wonderful “Wow Factor” special effect techniques to your next gang run print job.

Spot UV Coating:
Adds a high gloss coating only to selected areas you want to stand out. This is a great option for giving your printed piece the “WOW FACTOR”! Spot UV highlights and focus attention to a selected area by creating a visual stimulus. It enhances the value and give the impression of importance and quality to the finished piece.

These special techniques are only available from a very few online printing services. They truly raise the bar on what is available at reasonable costs that most companies can afford. In the coming difficult business time, this could be a solution to standing out and getting noticed.

The important thing to always be aware of the fact that it does not matter how hard you work, it is how smart you work. No matter what you offer if it goes unnoticed, you’ve spent a lot of money and wasted much of your time. The most important consideration is not the cost but the return on investment (ROI). By using Wow Factor custom effects you are on your way to achieving this goal.

For free samples and more information about Wow Factor Printing, go to: http://www.colorprintingpros.com.