6 WOW FACTOR PRINTING EFFECTS THAT GET A LOT OF ATTENTION

The idea of printed marketing tools is to promote your brand, get attention and create more sales. It also has it pay for itself with a high ROI. Color printing is a very popular way to achieve these goals. Business cards are essential and postcards are very popular marketing tools used by most big and small companies.

One problem is most cards don’t get the attention you are hoping for. The reason is they are so common that they hardly get attention after they’re received. An easy way to get high retention is with an eye candy WOW FACTOR EFFECT that stands out and is remembered, grabs the eye like a magnet and is shown to others for its uniqueness.

They cost a bit more than the standard cards, but when considering the big bang for the buck they produce they are well worth the price. Another benefit is they pay so themselves by impressing the receivers while sending the message you and your company are different than your competition.

SILK LAMINATED CARD STOCK has an impressive silky texture so they look and feel first class, top of the line. These cards are printed on extra heavy 16 Pt. card stock and then laminated both sides with a thin silky film finish that’s impressive and feels like luxurious silk. We apply a special film laminate that protects the card and makes it a little more ridged so they don’t get dog eared and scratch, water and tear resistant. Silk cards are versatile so you can add rounded corners and wow factor eye candy effects such as spot UV coating and gold, silver and EveyColor foil. Silk laminated cards are like pocket billboards that stand out and get noticed and remembered.  If your business represents top quality and attention to detail these card are for you. Silk cards are easy to make just follow the simple directions and use one of our free layout templates.

SPOT UV COATING is a high gloss coating applied to selected areas of an extra heavy 16 pt card so feel expensive and unique. The way spot UV coating works is it creates two visual levels of high gloss and dull. It the a perfect way to highlight area of the card that need more eye contact, like a logo or call to action copy.  Adding this effect doesn’t cost much more than a standard card. To find more information about spot UV business cards to get more information on spot UV postcards.

 

GOLD AND SILVER FOIL has been very expensive top of the line. With our unique high tech cold foil process you don’t need an expensive die to stamp to  the foil so it make the luxury of gold or silver foil affordable. Color Printing Pros uses a way to apply foil right on the press as a fifth color. The foil is applied using a modern five color high speed printing press.  Traditional foil stamping is an expensive process that requires a custom made die, heat and pressure and only one card can be stamped at a time. The advantage of cold foil is you don’t need a costly die, heat or pressure and it takes a lot less time.

EVERY COLOR FOIL is a remarkable process that can convert every CMYK into a foil. Unlike foil stamping, which can make only one solid color this amazing printing process can mix colors and make blends and gradations to create extraordinary card that can be discarded. Even if your name is forgotten your card will be remembered.

PLASTIC CARDS are a fantastic and unexpected way to standout and be remembered.  They are available in white, frosted and clear. Our plastic cards are printed on a heavy 20 pt. and come with round corners. They are available as   a 2 X3.5 business card 2 X3.5 oval business card, 4.25 X 6 postcard and a 2  X  8 bookmark. These extraordinary cards make a memorable greeting that will not be forgotten.

LENTICULAR CARDS are an eye candy irresistible branding and marketing tool. Animated business cards and postcards can tell a story in 2 or 3 flips. This effect cannot be ignored and it will be shown to others. People love to play with them so you message will be extended to others. They make an unforgettable presentation and say you and your company is exceptional.

Any of these outstanding eye candy marketing tools will give you a leg up when you make a presentation. Each of these WOW FACTOR EFFECTS starts a conversation that will break the ice and open a conversation that will put you in command.

5 Postcard Printing Effects That Attract Attention

Postcard promotions fill mailboxes very day and a majority of households don’t notice them and go directly into the trash. The average 1 to 3% conversion rate can be greatly improved by adding a secret sauce.  To improve the odds you need Wow Factor that captures eyes like a magnet.

The reason most postcards go unnoticed is they are not interesting and don’t grab the eye. It takes just a millisecond to either lose attention or capture it. The secret to attracting instant attention is to capture the eye with something unique, unexpected and interesting before the offer is seen.

To grab attention you need an eye candy wow factor that grabs attention. By using this secret your can turn a simple postcard into an affordable, powerful mailbox billboard that attracts immediate attention. Using any one of these 4 high tech printing effects will increase attention.  

Spot UV Coated Postcards
Spot UV coating is a high gloss laminate coating that can be placed on selected areas of a postcard. It can be used to highlight photos, illustrations, copy or backgrounds. Spot UV coating adds a modern distinguished elegance that is sure to stand out and be noticed.
By placing spot UV selectively on a solid color background you can print copy, patterns and textures. It works best with darker backgrounds because you will get a high/low contrast finish the eye can’t resist.

Silk Laminated Postcards
Silk laminated postcard offers a smooth silky feels that implies expensive, elegance and luxury. Silk laminated cards are very affordable. They are printed on heavy 16 pt card stock that is water and tear resistant and make a very professional strong statement of quality. The immediate reaction to a postcard is the feel, this is very important because feel is the first sense that decides quality and a positive or negative impression. If your postcard is unique and different is will create immediate curiosity, which is the first step that takes the targeted receiver to the next step and and forces the important second look. Spot UV coating can be applied to silk cards for an extra sensory pop.

Gold or Silver Foil Postcards
Gold and silver are precious metals that have been strongly desired before recorded history. They are recognized as the standard for the highest quality. Some online printing services offer a high tech process that’s less expensive than the traditional hot foil stamping process, which requires expensive stamping dies and a hot foil-stamping machine. The new cold foil process prints on silk laminated card stock. Printed foil postcards are very elegant and will create a lot of buzz. Foil is actually printed on the card inline with or without the standard CYMK color process. Costly dies and specialized hot foil machines are not needed.  The power of bright gold or silver foil printed on a postcard is irresistible and very impressive.

EveryColor Foil Postcards
EveryColor foil postcards are a designers dream. This new inexpensive process can make every CMYK color in foil. You can even make gradations and color blends never available before. It’s very simple to make as many colors as you want into foil using an easy to make foil mask that is a second layer under the areas you select to be foiled. Foil can be used as spot color on both sides of the card. EveryColor Wow Factor effect is spectacular and will hold attention for a long time. By using this effect you will extend your brand awareness because kept and shown around and get a lot of attention. It is so unique that it will be passed around and shown to others. These foil cards are a perfect solution to getting your promotion noticed and remembered. They are also effective as handout at trade shows, networking functions and any place people gather.

4D Lenticular Postcards
Lenticular postcards are the newest, most sophisticated extreme eye candy Wow Factor illusion you can use for a postcard campaign. lenticular cards have 2 or 3 flips that animate you message and tell a story. Lenticular postcards always attract excitement because they are fun to play with. They make an unforgettable positive statement to reinforce your branding. They are the most powerful direct mail marketing strategy to build customer retention and branding. With a strong call to action you will capture new buyers and attract repeat customers. Lenticular cards will attract more attention then any other postcard.

The truth is, the first mailing of a postcard marketing campaign, probabley will not produce the high return you may expect. Don’t waste your time and money unless you plan to use these strategies for at lest 3 monthly mailings to the same people. The more you mail over a period of time the stronger your branding the higher the retention and ROI. 

HOW TO BUILD CUSTOMER LOYALTY WITH TEAR-OFF CARDS

If you’re reading this article, I would guess you’re pushing harder than your business is pulling. It’s all about sales, sales, sales. Of course, new customers and sales will move your business forward but that’s not enough to make it successful. The key to growth, success and brand loyalty on which the foundation of a business is built is high customer retention. Rip cards are an inexpensive and easy way to attract new business and keep old customers coming back.

In this article, the terms rip cards and tear-off cards are interchangeable. If I told you I was going to give you something good and it would be free and have no strings attached, would you be interested? That's what tear-off cards do. They deliver a compelling offer, give away a free promotion or service and increase customer loyalty and retention rate.

Here's what to do. Let's start small. Let’s use a hair salon or a tackle shop with a limited marketing area as an example. Mail or distribute 1,000 8.5 X 3.5 rip cards with strong compelling offer and call to action with a time limit. At the bottom of the card, you place a 3.5 X 2 business card sized tear off coupon worth a free wash or box of hooks. Tear-off cards are a perfect 2-in-one promotion to keep your name out in front and your business remembered.

Sounds good as a promotion. Now, it’s your turn to really make it happen for your business. Here's how to do it. First decide on your promotion and what you want to say in your offer. Start writing your copy. Don't worry about getting it perfect the first time. Just get the basic offer down. Now it will be easier to write about it. Remember you can continue to edit it as you write it so nothing is locked in. Once you’re happy with your message make a layout. It's a good idea and not very difficult to find a layout template using online printing service offering FREE layout templates. Use their template to lay out your arrears of copy and images. Select your color combinations, fonts, and type sizes.

If you have difficulty doing this, just write your basic copy and hire a graphic designer that knows how to design for print. It doesn't have to be expensive. They’re thousands of reputable printers online. It's best to contact them to check their quality, price and customer service before you place your order. Once you've found the right one, place an order for 1,000 rip cards.

Tear off cards used for relationship marketing is a recognized marketing strategy that nurtures company interactions with its customers. A rip card / tear-off card campaign is an effective game plan with a high ROI

to nurture a small business into a medium sized business. Start today and watch your business grow.