Monday, April 1, 2013

6 WOW FACTOR PRINTING EFFECTS THAT GET A LOT OF ATTENTION

The idea of printed marketing tools is to promote your brand, get attention and create more sales. It also has it pay for itself with a high ROI. Color printing is a very popular way to achieve these goals. Business cards are essential and postcards are very popular marketing tools used by most big and small companies.

One problem is most cards don’t get the attention you are hoping for. The reason is they are so common that they hardly get attention after they’re received. An easy way to get high retention is with an eye candy WOW FACTOR EFFECT that stands out and is remembered, grabs the eye like a magnet and is shown to others for its uniqueness.

They cost a bit more than the standard cards, but when considering the big bang for the buck they produce they are well worth the price. Another benefit is they pay so themselves by impressing the receivers while sending the message you and your company are different than your competition.

SILK LAMINATED CARD STOCK has an impressive silky texture so they look and feel first class, top of the line. These cards are printed on extra heavy 16 Pt. card stock and then laminated both sides with a thin silky film finish that’s impressive and feels like luxurious silk. We apply a special film laminate that protects the card and makes it a little more ridged so they don’t get dog eared and scratch, water and tear resistant. Silk cards are versatile so you can add rounded corners and wow factor eye candy effects such as spot UV coating and gold, silver and EveyColor foil. Silk laminated cards are like pocket billboards that stand out and get noticed and remembered.  If your business represents top quality and attention to detail these card are for you. Silk cards are easy to make just follow the simple directions and use one of our free layout templates.

SPOT UV COATING is a high gloss coating applied to selected areas of an extra heavy 16 pt card so feel expensive and unique. The way spot UV coating works is it creates two visual levels of high gloss and dull. It the a perfect way to highlight area of the card that need more eye contact, like a logo or call to action copy.  Adding this effect doesn’t cost much more than a standard card. To find more information about spot UV business cards to get more information on spot UV postcards.
 
GOLD AND SILVER FOIL has been very expensive top of the line. With our unique high tech cold foil process you don’t need an expensive die to stamp to  the foil so it make the luxury of gold or silver foil affordable. Color Printing Pros uses a way to apply foil right on the press as a fifth color. The foil is applied using a modern five color high speed printing press.  Traditional foil stamping is an expensive process that requires a custom made die, heat and pressure and only one card can be stamped at a time. The advantage of cold foil is you don’t need a costly die, heat or pressure and it takes a lot less time.

EVERY COLOR FOIL is a remarkable process that can convert every CMYK into a foil. Unlike foil stamping, which can make only one solid color this amazing printing process can mix colors and make blends and gradations to create extraordinary card that can be discarded. Even if your name is forgotten your card will be remembered.

PLASTIC CARDS are a fantastic and unexpected way to standout and be remembered.  They are available in white, frosted and clear. Our plastic cards are printed on a heavy 20 pt. and come with round corners. They are available as   a 2 X3.5 business card 2 X3.5 oval business card, 4.25 X 6 postcard and a 2  X  8 bookmark. These extraordinary cards make a memorable greeting that will not be forgotten.

LENTICULAR CARDS are an eye candy irresistible branding and marketing tool. Animated business cards and postcards can tell a story in 2 or 3 flips. This effect cannot be ignored and it will be shown to others. People love to play with them so you message will be extended to others. They make an unforgettable presentation and say you and your company is exceptional.


Any of these outstanding eye candy marketing tools will give you a leg up when you make a presentation. Each of these WOW FACTOR EFFECTS starts a conversation that will break the ice and open a conversation that will put you in command.