If you’re reading this article, I would guess you’re pushing harder than your business is pulling. It’s all about sales, sales, sales. Of course, new customers and sales will move your business forward but that’s not enough to make it successful. The key to growth, success and brand loyalty on which the foundation of a business is built is high customer retention. Rip cards are an inexpensive and easy way to attract new business and keep old customers coming back.
In this article, the terms rip cards and tear-off cards are interchangeable. If I told you I was going to give you something good and it would be free and have no strings attached, would you be interested? That's what tear-off cards do. They deliver a compelling offer, give away a free promotion or service and increase customer loyalty and retention rate.
Here's what to do. Let's start small. Let’s use a hair salon or a tackle shop with a limited marketing area as an example. Mail or distribute 1,000 8.5 X 3.5 rip cards with strong compelling offer and call to action with a time limit. At the bottom of the card, you place a 3.5 X 2 business card sized tear off coupon worth a free wash or box of hooks. Tear-off cards are a perfect 2-in-one promotion to keep your name out in front and your business remembered.
Sounds good as a promotion. Now, it’s your turn to really make it happen for your business. Here's how to do it. First decide on your promotion and what you want to say in your offer. Start writing your copy. Don't worry about getting it perfect the first time. Just get the basic offer down. Now it will be easier to write about it. Remember you can continue to edit it as you write it so nothing is locked in. Once you’re happy with your message make a layout. It's a good idea and not very difficult to find a layout template using online printing service offering FREE layout templates. Use their template to lay out your arrears of copy and images. Select your color combinations, fonts, and type sizes.
If you have difficulty doing this, just write your basic copy and hire a graphic designer that knows how to design for print. It doesn't have to be expensive. They’re thousands of reputable printers online. It's best to contact them to check their quality, price and customer service before you place your order. Once you've found the right one, place an order for 1,000 rip cards.
Tear off cards used for relationship marketing is a recognized marketing strategy that nurtures company interactions with its customers. A rip card / tear-off card campaign is an effective game plan with a high ROI
to nurture a small business into a medium sized business. Start today and watch your business grow.
